For Gold's Gym in Redwood City we designed a new dynamic exterior, including "Googie"-inspired signage, a glowing entrance canopy and tropical landscaping. Because the facility is located just off the freeway exit into Redwood City, we provided an automotive-scaled design with large palm trees and a sweeping, neon-lit armature to support the classic Gold's typeface and logo. As part of the remodel, we also developed a vibrant paint color scheme, new lighting and a parking lot entrance monument.